Meet your customer face on.
Let a shopper pick a face close to their own, and a size close to their own — no camera, no app.
A frame photographed on white tells a shopper its colour and not much else. Scale, proportion and whether it suits them are all questions about a face. Choose someone in the bar at the top of this storefront and every frame below is shown on them, and stays on them from one product to the next.
Pick a model once — it follows you across every frame. Open full screen.
Why it is worth showing
“Would this suit me” is the question that decides the sale, and a product shot on a white sweep cannot answer it.
Proportion only reads against a face
Width, depth and how far a frame sits across the temples mean nothing in isolation. The same measurements that look oversized on one face look neat on another, and a shopper judges that in a second from a photo — if you give them one.
A face and a size
The roster is not fixed at the faces you see here — it extends to as many as your customers need to recognise themselves in, and each can carry several sizes. Pick a face near your own and a width near your own, and the result is a usable read on fit, not only on looks.
Nothing to install, nothing to scan
Try-on that asks for a camera, a permission prompt or an app loses most of the people it is offered to, and every shopper who would simply never grant it. These are photographs. They work on any device, in any browser, first time, for everyone.
Fit doubt is return risk
Frames come back because they did not suit, far more often than because anything was wrong with them. That decision is made at the product page, and it is made from whatever image you put there.
Shown here: twenty-four frames on twenty-four faces — 576 pairings, every one a real image rather than an overlay. Both sides of that grid scale: the roster grows to however many faces and sizes you want to offer, and the same faces carry across a full catalogue, so a shopper’s choice holds on every product page.