Eyewear digitization for brands and retailers
Convex3D is an eyewear 3D studio that digitizes whole catalogs: every frame modeled by hand, every colourway built on it, and new releases added as they launch. We’re a US-based studio with a team in Europe, and eyewear is all we do.
Trusted by Zenni. We digitized Zenni Optical’s entire catalog, keep it current as new frames launch, and render on-model imagery for every SKU — nearly a million images so far. Read the case study.
What a digitized catalog gives you
- An accurate 3D model of every frame, with each colourway built as a material on the same geometry
- Rendered product images for every SKU: packshots, angles, lifestyle and hero images, all consistent with each other
- On-model images across a roster of faces (demo)
- Lens previews — tints, mirrors, gradients and prescription thickness (demo)
- Interactive 3D and virtual try-on assets as web-ready .glb files (demo)
- Source files (.blend, .glb, .obj) your own team can use for media and campaign work
Built for catalogs, not one-off shots
A frame is modeled once; every colourway after that is a material change, not a new build or a new shoot. Everything is rendered the same way, so a catalog of thousands of SKUs looks like one catalog — and new releases join it without re-shooting what’s already there.
Where we start from
CAD files, technical drawings, product photos — or drawings of frames that haven’t been made yet. No samples need to be shipped. How we build.
What it replaces
Once a frame is digitized, a full set of great images costs far less than photographing it. Even for a single hero image, digitizing the frame and running a custom render is still significantly cheaper than a photo shoot — and that’s before counting everything else the model can do.
How a program runs
- We digitize one of your frames as a free sample.
- We review your catalog, sort frames by complexity and quote per frame model plus per colourway.
- Frames are produced in batches, and every render is checked against your references before delivery.
- New releases are added as they launch, so the catalog stays current.
Annual commitments lower the rate, and catalogs without a deadline can be scheduled as backfill work. How pricing works.
The studio
Convex3D LLC was founded by R. C. Randolph, who built the eyewear digitization process behind Ditto’s virtual try-on. Our in-house production pipeline exists only for eyewear. About us · FAQ
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