Info / CGI product photography

CGI eyewear product photography

Packshots, angle sets, hero and on-model images of every frame and colorway, rendered from an accurate 3D model of each frame instead of photographed. No samples shipped, no studio booked, and every image in the catalog lit the same way.

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Front view render of gold navigator sunglasses with bottle green lenses
Close-up render of gold navigator sunglasses with bottle green lenses in profile at the hinge
Close-up render of the temple tips of gold navigator sunglasses with bottle green lenses

What we render

Every image comes from the same model, in every colorway.

Packshots on white

Front, side and angle views on white or a brand background, framed the same way for every frame.

Every angle

Front, three-quarter, side and detail views from one model, and no reshoot when you need another.

Hero and lifestyle images

Campaign and banner images, close-ups of hinges and finishes, and frames set into scenes.

On-model images

Each frame rendered onto your own model photos, real or AI-generated. See the demo

Transparent backgrounds

Renders with true alpha, for compositing and for AI photo and video tools.

Lens options

Each frame shown with every tint, mirror and gradient you offer. See the demo

360 spins

Full turns from the same model, for product pages. See the demo

Line sheets and wholesale

Matching images for line sheets, retailer feeds and sell-in decks.

Why render instead of photograph?

Eyewear is one of the hardest products to photograph. Clear frames, mirrored and tinted lenses, high-gloss acetate and thin metal each need different lighting, and lenses are usually retouched afterwards. A render has none of those limits: lighting is set per material, the lens is an optical surface rather than a painted layer, and every frame in the catalog is lit the same way. Why eyewear is hard to photograph.

Every colorway matches

A frame is modeled once; every colorway after that is a material change on the same model. Front views, angles and close-ups line up exactly from one colorway to the next, so a category page reads as one set rather than a stack of separate shoots, and new releases join it without re-shooting what’s already there.

Render of red sunglasses with rose gradient lenses, from the lens demo

Live demo · Product photos and lenses

14,784 images, two clicks away.

Twenty-two frames, three colorways each and fifty-six lens options, every pairing rendered from four angles, including pairs that don’t exist until someone orders them.

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What it costs

Once a frame is digitized, a full set of great images costs far less than photographing it. Even for a single hero image, digitizing the frame and running a custom render is still significantly cheaper than a photo shoot — and that’s before counting the 3D files, on-model images and lens previews the same model can produce. How pricing works.

How it works

  • Send references: CAD files, technical drawings or product photos. No samples need to be shipped.
  • We model the frame and build every colorway on it.
  • We render the images you need, and check every render against your references before delivery.
  • New angles, backgrounds or seasons are re-rendered from the same model, without a reshoot.

Keep reading

Eyewear digitization

How we digitize whole catalogs, and keep them current.

3D models for virtual try-on

Try-on-ready .glb models of every frame, for any provider, AR effect or 3D viewer.

Why eyewear is hard to photograph

And what a render does differently.

Case study: Zenni Optical

An entire catalog digitized, nearly a million images rendered.